"Over the many years that I have consulted on auctions, I have found Mel Giller to be in a class unto himself -- the auctioneer's auctioneer."
"Now and well into the foreseeable future, real estate auctions will be an important marketing tool both for new products and resales. Any builder or sales organization not 'auction literate' is not dealing with a full marketing deck. Auctions will increasingly be used in the future to maximize opportunities with well thought out real estate projects as opposed to the popularly perceived role as a sales method of last resort. Every project is not a candidate for auction and not every auction company is good at it."
- Lewis M. Goodkin, President and CEO of Goodkin Research Corporation. Mr. Goodkin is an internationally respected real estate authority, who has directed more research on large scale planned communities, golf resort communities, condominium communities and residential resorts than any market analyst in the nation, for a client base which reads like a "Who's Who" of international real estate financial and development industries.
Here are just a few highlights in the triumphant career of Mel Giller as international real estate auctioneer....
A real estate sales record, which has not been exceeded since set by Mel Giller in 1986, occurred when his auction of condominiums in Bal Harbour, Florida, resulted in the largest single day sale of residential property in US history. With 5000 qualified buyers gathered in the Miami Convention Center, this auction resulted in sales of $24.5 million, but, most notably, Mel Giller sold 280 condominiums individually in one day(one unit every 2 minutes). Expert real estate analyst Lewis Goodkin of Goodkin Research stated at that time that the sale exceeded what was considered to be market price for the area by 10%.
The Pinnacle, Queens, NY
For the first time in the history of New York City real estate a significant portion of a luxury building's apartments is offered -- and sold -- on opening day. More than 3000 people attend Mel Giller's auction to bid on 77 condos in the 27-story building in Forest Hills, Queens -- 35% of the building's inventory. The residences are sold for a total of $15 million in five hours. The sale averages $190 per square foot in a depressed market where, in the best of times, condos in the area average $200/sq.ft. Even after the gavel fell on the last unit, prospective buyers remain to talk to sales representatives and explore a negotiated purchase at post-auction prices. The sale makes headlines in all major real estate publications in New York and nationwide.
Commonwealth Pinklao, Bangkok Thailand - 111 condominiums in a Bangkok highrise, one of the first auctions by Mel Giller in Thailand.
"Please allow me to congratulate you on the overwhelming success of the historical auction event you conducted. On behalf of the projects owners, I wish to express my appreciation. Being the prototype of real estate auction promotion carried out by the private sector in Thailand, I admitted to a certain degree of anxiety initially. However, the public response was remarkable and up to the expectation. We contribute the success to your vast experience in many countries and with diversified cultures. We are also satisfied with the price obtained for each unit as well as the quantity of the units sold on that day." - Suwit Witchawut, Managing Director, Commonwealth Realty Group, Co., Ltd., Bangkok, Thailand
Gran Barracuda, Roca Llisa, Ibiza, Balearics, Spain
- 25 luxury residences in a complex overlooking the Mediterranean in the Spanish Riviera, auctioned by Mel Giller.
"It has been a pleasure, in fact even amusing, to work with you in everything concerning the auction, from the preparation of the publicity until the end of the auction. However, I have to say it was one of the most stressful days of my life!" - Juanfer Vidaurreta, Bari-2, S.A., Barcelona
Pheasant Run, Barnegat, NJ & Paces Mill in Vinings, GA
- Pheasant Run in Barnegat, at the New Jersey Shore, and Paces Mill in Vinings, Georgia, are residential adult living communities auctioned by Mel Giller.
"My praise is based upon great respect for your knowledge and expertise as well as the professionalism of your organization. The auction team from pre-auction planning through closing functioned like a well-oiled machine and worked wonderfully with our people toward achieving our goal." - John A. Strama, President, Ridgeway Development Company
Kings Wood Gardens, Kings Park, NY
Kings Wood Gardens included 78 cooperative apartments on Long Island auctioned by Mel Giller
"Selling out the entire inventory of 78 cooperative apartments in the middle of December during the worst market I have seen on Long Island was terrific, but getting us over 100% of the projected auction sales prices was unbelievable." - Conrad J. Gunther, Jr., Executive VP, North Fork Bank
Sandcastle, Port Aransas, Texas
- Sandcastle is a highrise on the Gulf Coast of Texas with 68 beachfront condominiums auctioned by Mel Giller
"Our bank's management is extremely pleased with the results of the Sandcastle Auction. Selling all 68 of the units to qualified buyers at reasonable prices exceeded everyone's expectations. From the first day of planning through the auction and closings, everyone has performed their job as a total professional. What's more, they were thoroughly enjoyable to work with. Thank you for making us look so good." - Larry D. Sprouse, Senior VP, Frost National Bank
"I was very impressed with the number of serious prospects that came through the building prior to the day of the sale; and even more impressed that we had more than 700 people attend the sale. The auction event was very well coordinated and something that the real estate industry of south Texas will talk about for years to come. I realize that the real estate market in Houston and Galveston is very weak and to see that many people anxious to buy our units was rather extraordinary." - Kenneth D. Abrahams, President Breakers Development Corporation
Jomtien Park Villas, Thailand
- Pre-construction auction of condominiums at Jomtien Park Resort in Thailand
Ke Nani Kai, Molokai, Hawaii - 26 golf course condominiums overlooking the largest white sand beach in the Hawaiian Islands.
Brookman Place, Victoria, British Columbia, CA
- 36 new condominium residences in a four story development in a desirable location minutes from the "heart of town" on Vancouver Island.
Indian Palms Country Club, California
- Luxury golf course residences in Palms Springs, auctioned by Mel Giller.
Telliquah, Tellico Plains, TN
- Luxury home sites located on the pristine Tellico River
"Having this auction was the best decision I could have made. My only regret is that I didn't have this auction a year earlier.."
- Tom Cormier, President Telliquah Resort Development